5 Ways to Keep your Visitors Glued to Your Site

Ever wonder what the difference is between copy that compels you to buy and copy that compels you to leave a website? 

Here are 5 tools you can use right now to write copy that  compels your visitors to buy or at least stay on your website longer:

1.  Use conversational copy.  Talk to your readers.  How do you talk?  When you speak do  you use contractions?  Do you use colloquialisms?  Write like you talk and you’ll make a  better connection with your readers.
 
2.  Use active words.  Do you want to compel your readers to act or command them to  act?  Do you want your readers to benefit from your product or do you want it to change  their life?  Words have power.  Find specific active verbs to paint your copy, to make it exciting and lively. 
 
3.  Make your copy benefit oriented.  Honestly, your readers don’t care if your lawnmower  has a push button start.  What they care about is that the lawnmower starts easily.  They don’t care if your lawnmower has a tight turning radius.  They want to know that  mowing around their rose bush is easy and doesn’t require a 30-point turn.  Sell benefits not features.
 
4.  Use common language.  Make sure that you use words that people know.  Absolutely  do not, even if you’re writing for rocket scientists, use tech speach or jargon.  Not only is  jargon boring but also you’ll lose your audience if they don’t know what you’re talking  about.  Do use words that people are familiar with and can connect to.
 
5.  Use emotions.  We all want to feel smarter, richer, happier, thinner, more respected  and so on.  Use these emotions and emotional needs to connect with your reader.  For  example, “Do you feel paralyzed every time you have to go shopping?  Do you hate trying on clothes?  Does stepping in front of that three way mirror strike fear inside you?”

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P.S. – Grab  Your Copywriting Guide – The essential guide to producing more sales through your web copy and ad copies.