Easy Tips on Using Keywords for your Blog or Website
Posted by RevenueGal on
November 13, 2007
Tuesday’s Online Marketing Tips:
*** Four Tips on Choosing the Best Keywords ***
1. Use a keyword selector tool online that can assist you with choosing “commonly searched” keywords. Just enter the keyword you are considering to determine how often it and other related keywords are searched for.
2. Keep the competition in mind when considering your keywords. For instance, if your site is focused around Ford trucks, you probably will have a hard time ranking above Ford Motor company websites with the phrase “ford trucks.” Try focusing on some less competitive, but highly used keywords relevant to your site.
3. Consider the audience or target market you are looking to attract. Think about who your ideal visitor is then think about what terms that person would use when looking for your web page. These may be less technical or otherwise different from the ones you would use because your ideal visitor may not be as well versed in the subject at hand as you are.
4. Use more than one keyword on a page. It’s a good idea to stick with three or less though. Any more than three will probably look unnatural and make the writing flow rather poorly.
*** Three Tips on Incorporating Keywords Into Your Writing ***
1. Write your web copy as you normally would while remembering to use the specific keywords that you’re targeting instead of any synonyms you might otherwise use. When you’re done go through and see how many times you used the keywords. If they don’t make up about 3-5% of the total number of words used go back and add them in a few more times where appropriate.
2. Try to use keywords in headings and titles where appropriate. The search engines look favorably on keywords used in this manner and may consider the page more relevant when found there. Using them as linking text is also thought to earn brownie points with the search engines.
3. Optimize your graphics and photos with your keywords. Rename your graphic files using the keywords that you’re focusing on. Don’t forget to use hyphens between your keywords to help the search engines pick up these keywords easier.
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