Two Simple Factors That Can Increase Your Direct Sales Business

Building your own business through a direct sales company is one of the most well-known avenues to generate extra income for your family’s budget.  A major benefit of working with a direct sales company is that, quite often, they provide you with a free website to send prospective team members.  While this company website might do the trick in a pinch, if you want to see your sales and your team explode, consider purchasing your “own domain name” and creating your “own website”.

Seven Benefits of  Obtaining your “Own Domain Name” and “Own Website”:

1.  Your own domain name can be easier to remember, especially if you keep the name short and sweet.  As an associate of a direct sales company, “your” webpage will lead prospective clients to the company, using a URL similar to this:  http://www.parentcompany.com/yourname.  If you purchase your own domain name, your website address would look quite different:  http://www.yourdomain.com.  It is much easier for a prospective customer or team member to remember the second domain name.

2.  Your own website and domain name sets you apart.  Choosing your own domain name allows you freedom to add your own personality to your business.  You’re not required to maintain the company’s status quo if you have your own name.  Your business reflects you and helps you stand out from the crowd.

3.  Your own domain name allows you to track your results.  If you have your own domain, you can track the number of visitors to your website, and you know how they’ve found you.  You can try different marketing campaigns and see which one is bringing in the most traffic. Having a company website doesn’t allow you this option.

4.  Your own website and domain name allows you to offer more for your team members.  Having your own domain name, as opposed to a company website, also allows you to offer your clients and team members extras.  Do you want to provide content to help your team members?  Consider writing articles that will give them tools to grow their business.

5.  Your own domain name provides the opportunity to create multiple emails.  Just imagine, instead of having all your company email coming to one address and having to plod through each and every one, you could have an email address to match each function of your business: one for those requesting further information, one for a newsletter that you’ve started, one for comments/suggestions, and one that’s dedicated to team members only.

6.  Your own website allows you to generate your own leads and offer your own newsletter.  When you send your visitors directly to your company’s website, you usually have no more control over what happens next.  With your own website, you gain more control over capturing your own leads by getting your visitors to sign up for your newsletter.  You get to remain in full contact with you subscribers.

7.  You have full ownership over your domain name and website.  What if your direct sales company goes out of business?  What if you decide to switch companies later down the road?   If you have your own domain name and website, all the directories you submitted your site to, all your webpages indexed by the search engines and all the advertising you’ve down will not be down the drain.  You still have your piece of real estate.  Your website can easily be readjusted (that is, if you continue to sell the same types of products) to feature your new business and products without completely starting over.

While these 7 benefits for having your own domain name and website for your direct sales business aren’t the only ones, they are something to consider before you choose to only use the site your company has provided.  The reasons for having your own domain name are varied, but ultimately the choice is up to you.   Just remember to read up on your company’s policies concerning marketing on the internet and how many products you may be allowed to offer on your own site.  Many companies have different guidelines concerning members having their own sites.

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