7 Tips to Make Your Direct Sales Website Search Engine Friendly
Posted by RevenueGal on
March 4, 2008
7 Tips to Make your Direct Sales Website Search Engine Friendly
1. Submit your direct sales website to web directories. Concentrate on the Yahoo! and Open Project Directory directories. You want to submit to quality directories with good pagerank and perferrably ones that do not require a link back. A good list of “FREE directory submissions” to start out with is at http://directoryrate.com/free-directory-list.php – Or, if you’re pressed for time, you can use the directory submission service that I use for submitting to directories at http://mommyrevenue.com/directorymaximizer which is very low cost.
2. Submit just the main page of your website, not each individual page. The other pages will be found by following the links from the main page. Creating a “site map” might help the search engines find all of your links, but there’s no guarantee.
3. Choose keywords that are as specific as possible. If your direct sales company sells educational toys, you’ll do better by using specific keywords like “educational toys” than you would using general keywords (which are highly competitive) such as “toys and games.”
4. To improve your ranking in the search engines, get more links to your site. Consider a “link exchange” campaign, but be picky. Find other quality websites (offering great content) in your same niche and ask them if they would exchange links with you. Article marketing can also get you some great links back to your site. Be sure to write articles that will target your specific market so that when you receive visits from those that read your articles, they will be those that are truly interested in what you have to offer.
5. Your title page tag is the first thing a search engine displays, so research and choose the best suitable description for your site. Take your time to come up with something that will explain exactly what your website offers. Another seo tips is to be sure to name your website’s graphics with keywords that relate specifically to your business.
6. Draw more traffic to your site using other internet marketing methods available. (a.) Consider adding a signature line to your outgoing email that includes your business name and website address. (b.) Submit articles to various free article sites; make sure to include a bio box with your URL at the bottom. (One such place that I recommend work at home moms to submit their articles to is Wahm-Articles.com ) (c.) Find related forums to get involved with, posting your link in your signature line, if it is allowed. For this to truly be beneficial, you need to focus on getting to know the members there and chat with them. Just posting ads (never do so, unless it’s permitted) will bring very little, if any results.
7. Don’t forget about offline marketing. Have pens, business cards, and flyers printed with your direct sales business email and website. Bumper stickers might be another good bet, as well as magnets. Shelly Hill posted “10 Quick Ways to Advertise Your Business” at our Wahm Forum. (If you’re still needing some affordable business cards and flyers, then I recommend trying http://mommyrevenue.com/recommendedbizcards )
Final note: Creating a website isn’t that hard to do. Take some time, think things through, make a plan, and then follow it through!
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