Good Business Card Designs Need One More Important Thing to Draw Attention
Posted by RevenueGal on
October 27, 2008
Good Business Card Designs Need One More Important Thing to Draw Attention
Most business cards are not used to their full potential. Business owners normally plaster their business name, personal name, address, phone number and email address on their cards so that clients and potential customers can contact them. Perhaps they may even take a little extra effort in choosing a pleasing shade, texture, and a fancy font for a more appealing presentation. Yet, good business card designs still lack power without good copywriting.
To improve on your copywriting with such a small space, you are going to have to get creative. Creating an effective tagline can perform miracles and work double duty to drawing more attention to your cards.
Here are three ideas to help you create a good tagline that will draw more attention…
1. Use some catchy, attention-grabbing words.
Your tagline should be fairly short (as space is an issue)…yet catchy enough to draw the attention your
customers. Browse some ads in the newspaper and watch the billboards to help spark some ideas.
2. Use rhymes or plays on words.
You can still sing words to most of your favorite commercials (most have rhyming words)…and the words
“you deserve a break today,” “reach out and touch someone,” and “just do it,” do not even require you to hear the company’s name…you immediately relate these slogans in your mind with the companies who inspired them.
3. Use action words and highlight the benefits of your services or products.
Strive to appeal to the needs of your customers. State something that makes your business stand out and unique from others in your niche.
As a final word, taglines can be a useful tool for branding your business, and business cards need not be boring. If you’re still hurting for ideas, hold a contest and ask your customers to submit some slogan ideas. Take a vote for the favorite one and reward the winner with some great company prizes. You’ll be the real winner, though, once you have a great card for your business!
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