If you’re like me, you really DREAD going to the dentist!
Really, the ones with the bad end of the deal are the poor dentists who have to peer (& dig around) inside their customers’ mouths.
Can you imagine what some of them find lurking in there…lodged food from lunch or odor from those who haven’t brushed their teeth in a week.
And then, on top of that you have crying children and customers who can stand the slightest pain (that would be me, lol)
What I’ve learned from my dentist about building a successful business…
I happen to go to a wonderful clinic where the dentist and his staff are the most wonderful people. I live in a fairly small town and I happen to know that his clinic is the most sought out one in our local area. In fact, most people pay extra to go there even though their own insurance may not provide as much coverage since he may not be on the list that their insurance provides.
What makes them so successful?
Well, I’ve given some thought over this question because their business is indeed booming and well sought after. First, I would have to say that they have trained their staff well in customer service.
- The staff is super friendly (and in a genuine manner, I would like to add). They’re always smiling and eager to please. They call you by your name and act as if you’re one of their own personal friends.
- They don’t half do any jobs. They gather full facts and work toward doing the best job possible.
- They’re genuinely concerned about their customers. They ask questions to get feedback and they listen.
- They followup on their customers. More than once I’ve had them call and checkup on how we were doing. I’ve even had the dentist call after hours to checkup on my son and apologize again for some inconvenience that occurred (which, frankly, wasn’t even his fault.)
- They’re place is pleasantly presentable. The atmosphere is pleasant, the facilities are well-kept, clean and the decor is pleasing to the eye. It’s very homey.
How can we apply this to make our own home business successful?
Well, we need to be genuinely concerned about our customers. We need to provide the best quality products and services possible. We need to care more about their needs by gathering feedback and listening to what they want. We need to follow up with them after sales; this will help us gain repeat sales. And we need to present our products and services in the best manner. If we have a website, we need to make sure that it’s easy to navigate and has a pleasing eye appeal.
Building a successful business means establishing loyal customers (which brings repeat sales) and the only way to do this is to make sure your customers are completely satisfied!
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