5 Tips for Improving Click-Thru Rates of Adsense Ads
High click-thru rates net greater income for Google Adsense users. Improving the CTR of a 
website will result in increased revenue. There are several simple steps webmasters can take to accomplish this.
1. Determine the current CTR. The formula for this is to divide the number of click-thrus by the total number of views. If, out of 1,000 impressions, the ad is clicked 10 times, the CTR is 1 percent. Record this statistic for later comparison.
2. Test the website to determine which keywords are used most often. A free tool is available at www.seobook.com to help with this task. The tool will also show how these keywords rank in Google. This is important information, because Google determines which ads will appear on the website based on keyword content. Modifications to content could result in placement of ads that hold more appeal for the audience of the website, which will lead to a higher CTR. Keywords should appear at least once per 80 to 100 words.
3. Pay attention to content. Text should be of high quality, and should be rich in relevant keywords. Content drives ad placement as well as traffic to the website, and both are necessary elements in healthy CTRs.
Enough cannot be said in this regard. Without quality content (and sufficient keyword frequency), viewers will not be directed to the website from the search engines. Further, better keyword occurrence results in a higher search engine ranking, and thus, more traffic. Visitors will return to the site if it offers interesting, well-written material. Consider hiring a content writer with SEO experience if either traffic or CTR is lower than desired.
4. Choose well the position of your ads. Try placing ads near the top of the page and near the left edge. This has been shown to result in more clicks. Adding white space around ads also increases CTR.
Webmasters have found that ads receive more clicks when they blend in with surrounding content. Adsense allows the size, shape, and color of ads to be altered to fit with the theme and appearance of the website. Remove borders, change the shape, and apply the website’s color scheme to the ads to enhance their appeal.
5. Limit the number of actions a viewer can take on each page. Many links provide many distractions – which are all reasons the viewer may do something other than click the ad. Consider limiting content to a single item per page, a navigation bar, and the ad. Viewers are more likely to take a desired action when they are not presented with too many options.
Increasing traffic, improving keywords and content, and paying attention to ad placement and appearance are simply steps toward increasing click-thrus.
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