Entries Tagged 'Lead Generating' ↓

3 Quick Steps to Generating Business Leads with Online Conference Calls

Generating leads is important for any type of business. An increasing number of internet marketers are taking advantage of the technology for online conference calling. The concept is similar to that of the traditional marketing conference call, with business leaders offering information and pitching their products, services or opportunities to prospects who call in. Utilizing the capabilities of the web can add a great deal to the experience.

How Does Online Conference Calls for Generating Leads Work?

In its most basic sense, an online conference call is simply a traditional conference call in which participants can view information online. You could set up a special password protected area on your website that you give callers access to, then have them call in so you can give a verbal presentation. This method is very inexpensive, but it is also quite limited.

Online conferencing software gives you more options. It usually has audio capabilities, so your callers can listen to audio without calling in if they like. Video capability is also included in most programs, so you can give a video presentation. And some offer the option of a messaging system so that prospects can ask questions or communicate back and forth with you or each other.

1. To utilize audio or video, you’ll need the proper equipment. A good microphone is necessary if you’re going to transmit the audio online, and you’ll need some type of webcam or video camera for video capture. It’s also important to make sure your conferencing software includes all of the components you’ll need before you even start planning your conference call.

2. You’ll need to plan your presentation. Prepare a thorough outline as well as specific topics and questions you would like to cover. Doing an interview is also a great way to create more interest in your online conference. You’ll also need to set up your registration. This can be easily handled by an autoresponder. Requiring an email address from those who register will also give you the means to follow up with them later.

3. Promote your conference call. You can announce it on message boards, send the information to your mailing list, and spread the word to bloggers who write about related topics. Promoting offline can also entice people to come online to learn more and register.

Online conference calling is a great tool for generating leads. Setting one up doesn’t have to be difficult, and it allows prospects to interact with you in a way that was once only possible with a live event. So if you’re looking for a fresh, new way to get leads, consider online conferencing.

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Build Your Direct Sales Business Online with these Six Tips for Successful Recruiting:

1. Use the big draw

Everyone enjoys getting something for free. Begin your recruiting process by offering free ebooks, reports, or articles. People will sign up to receive the free item and leave their contact information.

2. Establish relationships

No matter how your prospective recruit found you, either online or offline, remember that they are a real person and deserve to be treated as such. Be available to them offline to answer questions. Develop a relationship based on trust and your new friend may become your newest team member.

3. Have an online party

Instead of using the traditional home party approach, consider throwing an online party. The benefits of an online party are that they take much less time than a home party, the potential customer can purchase the item they’re interested in without feeling pressured to purchase more, plus they can come back and purchase something else if the deadline for orders is a few days away.

4. Write articles

The suggestion might sound odd but it might be just what you need to generate leads for potential recruits. Create articles that will capture a reader’s attention by presenting your product in a non-sales way, and you’ll come across as a friend rather than someone only trying to make a sale. Give potential customers and team members a reason to believe that you are knowledgeable. You’ll be surprised how people will listen to someone who sounds like an expert.

5. Use message boards

Be careful how you approach someone on a message board. Get to know the person by finding out their interests. Befriend them and they will likely visit the link in your signature line. Don’t send emails or private messages unless you have been asked. Unsolicited emails and private messages will get you branded as a “spammer”, and you don’t want that. Reply to a request for information only if your opportunity meets the person’s stated interests.

6. Better communication

In this day and age, people are constantly on the go. By using the internet you may be able to stay in contact with your potential team members. Don’t forget to use email and newsletters to alert prospects of upcoming deals.

Using these six tips may not guarantee you more success when recruiting online; however, your chances for success are greater. Try these, along with any others you can find with research. Test these suggestions and use the one that brings you the best results.

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Jumpstart your new home business….

If you’ve just recently signed up with a direct sales company or looking for a few more ideas to increase your number of bookings try a these seven tips… 

1.  Exchange shows with other direct sellers in your area.  Chances are you know other people who have direct sales businesses.  If your goal is to book another party, ask them to do it and then tell them that you would book a party through them in return.

2.  Leave a catalog or two in the teacher’s lounge where your child goes to school (check with the school first to make sure that it’s okay).  Teachers are always on the lookout for bargains, fundraisers and various items that will benefit their children. If you sell educational toys or items, you may be able to obtain more than one booking. 

3.  Leave brochures or catalogs in the waiting room at your doctor’s or dentist’s office on your next visit.  Don’t forget to also leave a copy with the receptionist or ask if you can leave one in their lounge room.

4.  Check with your local Chamber of Commerce to see if there are welcome packages for new people moving into the area.   Ask them if you could leave a stack of brochures or business cards to be placed in welcome packages for these new citizens.

5.  Send catalogs or opportunity literature to people or businesses chosen randomly from the telephone book.  Make sure to keep a record of everyone that you have sent this information.  If you choose to send more in the future, you will want to send the information to different people that have not yet received your information. (Just a word of caution…shipping can be costly, so make sure that you have an updated telephone book)

6.  At your home parites, begin by mentioning to the guests that the hostess will be receiving free gifts for having the party.  Let them know what the hostess is working toward and exactly what she needs to receive that item.  Don’t be afraid to boldly ask them to book a party to help the hostess reach that goal.

7.  Make the suggestion that by booking a second show in the future, the hostess will be guaranteed an opportunity to see and try new products as they are released.  This is particularly effective if your hostess last held a show in the spring. Hosting a party closer to the holidays would help her save money on her own holiday shopping.

These are only a few ideas to get started.  Now, take a few minutes to think of more ideas you could do to get bookings.  If all else fails, ask family if they will host a party for you.

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