Three Easy Ways to Promote Your Facebook Page

Three Easy Ways to Promote Your Facebook Page

As social marketing has become such popular marketing trend, you probably have already realized that Facebook lends a tremendous opportunity to market your business or product.

The free marketing opportunity: Facebook allows its users to publicly support a cause, product, or business by Liking their Page on Facebook.

Here are some particular things you need to consider when marketing on Facebook:

When someone likes a Page on Facebook, it becomes public knowledge that they “Like” that page. Some products may not be appropriate for Facebook marketing, whether they could be embarrassing to the individual or cause them problems personally.

With that in mind, it is a great idea to have your product or service on Facebook. The biggest reason is the fact that having multiple backlinks on a site such as Facebook is a great way to increase SEO relevance.

Another reason is for the sharing factor, you can connect directly to your fans of your product and inform them about changes, updates, and special promotions.

There are many great reasons to have your company on Facebook, but today I am going to share three easy ways to promote your Facebook Page.

1. Hold a Contest

Holding a contest is one of the best ways to gain interest of your Facebook page. You can hold a contest for almost anything, such as a photo contest for your photography blog, writing contest, a “fan” contest where you have people join your Facebook page and when it gets to a certain number you will donate money to a specific charity, etc. The options are truly limited when it comes to a contest. You can spend a lot of money on it, or get donations or prizes and give away some of your own products.

2. Give an Incentive

Sometimes just giving people an incentive to join your Facebook Fan Page is enough. For example, if they join your Facebook Page and they buy your product from you at the same time they can get $2 off their order. Giving people a reason is sometimes all that is needed to get them to join.

3. Promote it Online and Offline

Promoting your Facebook Page every week in your blog post or in your email newsletter can do wonders for getting people to join it. Combining your promotions through your other social marketing channels (such as Twitter) will also help you gain quick momentum and interest in your Page.

Since most people are now familiar with Facebook, let your friends, neighbors and anyone else you strike up conversations with know about your Page.   You can include your Page on your business cards along with your website address as well.

Using these three easy ways to promote your Facebook Page should allow you to quickly see your marketing efforts on Facebook benefit your company.  Remember to interact and be accessible with your members and update your Page often to keep interest kindling.

*For more help on marketing your business on Facebook, grab your copy of Facebook Forumla.