Entries Tagged 'Local Advertising' ↓

Jumpstart your new home business….

If you’ve just recently signed up with a direct sales company or looking for a few more ideas to increase your number of bookings try a these seven tips… 

1.  Exchange shows with other direct sellers in your area.  Chances are you know other people who have direct sales businesses.  If your goal is to book another party, ask them to do it and then tell them that you would book a party through them in return.

2.  Leave a catalog or two in the teacher’s lounge where your child goes to school (check with the school first to make sure that it’s okay).  Teachers are always on the lookout for bargains, fundraisers and various items that will benefit their children. If you sell educational toys or items, you may be able to obtain more than one booking. 

3.  Leave brochures or catalogs in the waiting room at your doctor’s or dentist’s office on your next visit.  Don’t forget to also leave a copy with the receptionist or ask if you can leave one in their lounge room.

4.  Check with your local Chamber of Commerce to see if there are welcome packages for new people moving into the area.   Ask them if you could leave a stack of brochures or business cards to be placed in welcome packages for these new citizens.

5.  Send catalogs or opportunity literature to people or businesses chosen randomly from the telephone book.  Make sure to keep a record of everyone that you have sent this information.  If you choose to send more in the future, you will want to send the information to different people that have not yet received your information. (Just a word of caution…shipping can be costly, so make sure that you have an updated telephone book)

6.  At your home parites, begin by mentioning to the guests that the hostess will be receiving free gifts for having the party.  Let them know what the hostess is working toward and exactly what she needs to receive that item.  Don’t be afraid to boldly ask them to book a party to help the hostess reach that goal.

7.  Make the suggestion that by booking a second show in the future, the hostess will be guaranteed an opportunity to see and try new products as they are released.  This is particularly effective if your hostess last held a show in the spring. Hosting a party closer to the holidays would help her save money on her own holiday shopping.

These are only a few ideas to get started.  Now, take a few minutes to think of more ideas you could do to get bookings.  If all else fails, ask family if they will host a party for you.

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Direct Sales Help
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Unusual Promotional Products 

Is it just me, or does every single business give away promotional pens and promotional mugs? While these items can be very cost-effective, they aren’t the only inexpensive promotional products and promotional items out there. By choosing unusual promotional products, there is a much better chance that your company or organization will be remembered in the minds of the recipient. Remember, unusual promotional products and business gifts may cost a bit more, but you will have better results in sales!

Kits are a great product that you can use to show that you really care about your customers. These are larger, so may not be optimal if you plan to hand out products at a trade show. However, they make great promotional gifts for new clients and old clients alike! Care kits fall into two basic categories — those you keep in your car and those that are used when you travel. A car care kit usually includes things like reflectors and a small tool kit, while travel care kits usually include things like thread/needles and a mirror.

Other great promotional products and promotional items that you don’t see every day are yo-yos and Frisbees. These children’s toys make great gifs, even if your business is for a product or service that has nothing to do with children. Many of your clients will have kids, and providing a toy will attract families. Your promotional product will also then have staying power, since children tend to save items they enjoy. A year from now, a parent may be cleaning, find your promotional product, and realize that they can use your services. Child’s toys like inflatable beach balls, pinwheels, and anything that lights up are also unique and attractive ideas.

Never forget that the best promotional products and business gifts are usually the most functional ones. That’s why printed pens work so well — people actually take them home to use! Even if they are simply thrown in a desk drawer, pens are still a product that won’t find their way to the garbage can, like most brochures and fliers will. If you want to be a bit more unique, however, you can instead try items like letter openers, stress balls, and mint containers.

Another approach is to opt for more expensive products such as corporate gifts, but instead of giving them away to everyone passing your convention booth, use a spinning wheel to determine winners. Often, unusual advertising items that are a bit more expensive will attract more people to your stand, where you can then give a short sales pitch. Items like hats and tote bags work well.

Remember, usual doesn’t mean impractical. You can still purchase items that are interesting, but aren’t run of the mill. Take time and care when choosing promotional products — the best items, complete with your name, logo, and contact information, can truly help you to market you business and raise sales.

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Go My Local offers local advertising for business owners who wish to benefit from targeting their local area audience. The site features a nice, clean display (not bombarded with ads & banners) and an easy search option by entering a zip code. You can also enter a certain category with your search which is optional.

Click on ‘Advertise’ at the top of the site and you will see a button leading you to sign up for a FREE Listing or choose from one of the three upgraded options: A self-managed listing for $149/yr., We build your listing for $199/yr., or inquire about their coporate packages for multiple listings.