Entries Tagged 'Marketing & Advertising' ↓

Avoid These Five Pitfalls with Your Adwords Campaigns

Considering advertising online with Google Adwords but afraid of depleting your marketing fund?  Webmasters who are new to internet marketing can be assured of a more successful campaign by avoiding these common mistakes:

• Bidding too high on cost per click (CPC) for either content or search engine advertising.  Doing the research first will save Adwords users a great deal of money and ensure that they stay within their budget.  A search of keyword CPC will bring up websites that list rates being paid, which can serve as a guide in determining the initial bid.

• Creating only one ad campaign or failing to monitor ad performance.  It is important to create several types of ads, each one worded differently, to determine the most effective campaign.  Likewise, it is imperative to measure the performance of ads.  Two tools are available to Adwords users:  conversion tracking and Google Analytics.  These allow the user to measure actions taken by viewers so that campaigns can be adjusted to maximize response.

• Using words like “free” simply to increase the number of clicks.  While this will initially drive traffic, it will not lead to higher conversion rates.  More effective would be to focus on targeted keywords.  This attracts a more concentrated number of people who are more likely to want what the webmaster has to offer.

• Adding too many keywords.  Casting a wide net is not always the best way to proceed.  Focus on choosing the most relevant keywords in order to reach the target market.  Google automatically matches ads to websites based on the advertiser’s list of keywords and the number of keywords appearing on the site.  The closer the match, the better the advertiser’s ROI.

For help choosing keywords, advertisers can make use of the Adwords support area.  Google suggests thinking as the customer would when doing a search.  Words that are too broad and general are less likely to be effective.  Rather, keep them focused and specific.

• Directing traffic solely to the advertiser’s homepage.  This is a big mistake.  The landing page should be the one that allows visitors to immediately find the information offered.  This means it must closely match the wording of the ad.  For example, an ad for slippers should link directly to the advertiser’s page showing slippers.  If visitors are routed to the home page and have to search for the promised information, chances are good that they’ll get distracted before making the purchase, or simply feel irritated and click away altogether.

Build Your Direct Sales Business Online with these Six Tips for Successful Recruiting:

1. Use the big draw

Everyone enjoys getting something for free. Begin your recruiting process by offering free ebooks, reports, or articles. People will sign up to receive the free item and leave their contact information.

2. Establish relationships

No matter how your prospective recruit found you, either online or offline, remember that they are a real person and deserve to be treated as such. Be available to them offline to answer questions. Develop a relationship based on trust and your new friend may become your newest team member.

3. Have an online party

Instead of using the traditional home party approach, consider throwing an online party. The benefits of an online party are that they take much less time than a home party, the potential customer can purchase the item they’re interested in without feeling pressured to purchase more, plus they can come back and purchase something else if the deadline for orders is a few days away.

4. Write articles

The suggestion might sound odd but it might be just what you need to generate leads for potential recruits. Create articles that will capture a reader’s attention by presenting your product in a non-sales way, and you’ll come across as a friend rather than someone only trying to make a sale. Give potential customers and team members a reason to believe that you are knowledgeable. You’ll be surprised how people will listen to someone who sounds like an expert.

5. Use message boards

Be careful how you approach someone on a message board. Get to know the person by finding out their interests. Befriend them and they will likely visit the link in your signature line. Don’t send emails or private messages unless you have been asked. Unsolicited emails and private messages will get you branded as a “spammer”, and you don’t want that. Reply to a request for information only if your opportunity meets the person’s stated interests.

6. Better communication

In this day and age, people are constantly on the go. By using the internet you may be able to stay in contact with your potential team members. Don’t forget to use email and newsletters to alert prospects of upcoming deals.

Using these six tips may not guarantee you more success when recruiting online; however, your chances for success are greater. Try these, along with any others you can find with research. Test these suggestions and use the one that brings you the best results.

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