Upcoming Event: Gain Higher Rankings in the Search Engines

Every business owner needs to know SEO techniques so you can achieve high rankings on search engines!

Class: SEO for Everyone

Instructor: Karyn Greenstreet

Search for “Small Business Coach” on Google

There are over 7 million results! Are you listed on page 1?

Karyn Greenstreet is! In fact, She’s listed #1. And has been listed as #1 for two years.

This seo class is specially designed for small business owners. She explains SEO in non-techie straight talk so that you can create a plan for your own website — and understand what your website designer can and cannot do with your site.

In this 4-week teleclass, you will learn:

• How search engines rank your site

• What to do to get a higher ranking

• How to choose the absolute BEST keywords for optimum results

• How to figure out what your competition is doing — and how you can beat them at the SEO game

• The secret places on your website where you can optimize for keywords

• How to stay out of trouble with the search engines

• How to optimize your website AND all the places you can optimize online

• Two great (and free) tools you can use to track the results of your SEO campaigns

Class Schedule

This teleclass meets one hour each week, for four weeks.

• April 22
• April 29
• May 6
• May 13

All teleclasses are
1:00 PM - 2:00 PM eastern

Classes will be recorded, so if you miss a session, you will be able to download the audio recording of the live class and listen to it at your leisure.

Click Here to Register:

http://mommyrevenue.com/seoforeveryoneclass

7 Tips to Make Your Direct Sales Website Search Engine Friendly

7  Tips to  Make your Direct Sales Website Search Engine Friendly

1.  Submit your direct sales website to web directories.  Concentrate on the Yahoo! and Open Project Directory directories.  You want to submit to quality directories with good pagerank and perferrably ones that do not require a link back.  A good list of  “FREE directory submissions” to start out with is at http://directoryrate.com/free-directory-list.php – Or, if you’re pressed for time, you can use the directory submission service that I use for submitting to directories at http://mommyrevenue.com/directorymaximizer which is very low cost.  

2.  Submit just the main page of your website, not each individual page.  The other pages will be found by following the links from the main page.  Creating a “site map” might help the search engines find all of your links, but there’s no guarantee.

3.  Choose keywords that are as specific as possible.  If your direct sales company sells educational toys, you’ll do better by using specific keywords like “educational toys” than you would using general keywords (which are highly competitive) such as “toys and games.”

4.  To improve your ranking in the search engines, get more links to your site.  Consider a “link exchange” campaign, but be picky.  Find other quality websites (offering great content) in your same niche and ask them if they would exchange links with you.   Article marketing can also get you some great links back to your site.   Be sure to write articles that will target your specific market so that when you receive visits from those that read your articles, they will be those that are truly interested in what you have to offer.

5.  Your title page tag is the first thing a search engine displays, so research and choose the best suitable description for your site.  Take your time to come up with something that will explain exactly what your website offers.   Another seo tips is to be sure to name your website’s graphics with keywords that relate specifically to your business.

6.  Draw more traffic to your site using other internet marketing methods available.  (a.) Consider adding a signature line to your outgoing email that includes your business name and website address.  (b.) Submit articles to various free article sites; make sure to include a bio box with your URL at the bottom.  (One such place that I recommend work at home moms to submit their articles to is Wahm-Articles.com )  (c.) Find related forums to get involved with, posting your link in your signature line, if it is allowed.  For this to truly be beneficial,  you need to focus on getting to know the members there and chat with them.  Just posting ads (never do so, unless it’s permitted) will bring very little, if any results.

7.  Don’t forget about offline marketing.  Have pens, business cards, and flyers printed with your direct sales business email and website.  Bumper stickers might be another good bet, as well as magnets.  Shelly Hill posted “10 Quick Ways to Advertise Your Business” at our Wahm Forum.   (If you’re still needing some affordable business cards and flyers, then I recommend trying http://mommyrevenue.com/recommendedbizcards )

 Final note: Creating a website isn’t that hard to do.  Take some time, think things through, make a plan, and then follow it through!

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Easy Tips on Using Keywords for your Blog or Website

Tuesday’s Online Marketing Tips: 

*** Four Tips on Choosing the Best Keywords ***

1. Use a keyword selector tool online that can assist you with choosing “commonly searched” keywords.  Just enter the keyword you are considering to determine how often it and other related keywords are searched for. 

2.  Keep the competition in mind when considering your keywords.  For instance, if your site is focused around Ford trucks, you probably will have a hard time ranking above Ford Motor company websites with the phrase “ford trucks.”  Try focusing on some less competitive, but highly used keywords relevant to your site. 

3. Consider the audience or target market you are looking to attract.  Think about who your ideal visitor is then think about what terms that person would use when looking for your web page.  These may be less technical or otherwise different from the ones you would use because your ideal visitor may not be as well versed in the subject at hand as you are.

4. Use more than one keyword on a page.  It’s a good idea to stick with three or less though.  Any more than three will probably look unnatural and make the writing flow rather poorly.

*** Three Tips on Incorporating Keywords Into Your Writing ***

1. Write your web copy as you normally would while remembering to use the specific keywords that you’re targeting instead of any synonyms you might otherwise use.  When you’re done go through and see how many times you used the keywords.  If they don’t make up about 3-5% of the total number of words used go back and add them in a few more times where appropriate.

2. Try to use keywords in headings and titles where appropriate.  The search engines look favorably on keywords used in this manner and may consider the page more relevant when found there.  Using them as linking text is also thought to earn brownie points with the search engines.

3. Optimize your graphics and photos with your keywords.  Rename your graphic files using the keywords that you’re focusing on.  Don’t forget to use hyphens between your keywords to help the search engines pick up these keywords easier.

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P.S. Get More FREE Traffic from the Search Engines by Choosing the Best Keywords for your Website.  Click Here Now!