3 Quick Steps to Generating Business Leads with Online Conference Calls
Posted by RevenueGal on
April 7, 2008
3 Quick Steps to Generating Business Leads with Online Conference Calls
Generating leads is important for any type of business. An increasing number of internet marketers are taking advantage of the technology for online conference calling. The concept is similar to that of the traditional marketing conference call, with business leaders offering information and pitching their products, services or opportunities to prospects who call in. Utilizing the capabilities of the web can add a great deal to the experience.
How Does Online Conference Calls for Generating Leads Work?
In its most basic sense, an online conference call is simply a traditional conference call in which participants can view information online. You could set up a special password protected area on your website that you give callers access to, then have them call in so you can give a verbal presentation. This method is very inexpensive, but it is also quite limited.
Online conferencing software gives you more options. It usually has audio capabilities, so your callers can listen to audio without calling in if they like. Video capability is also included in most programs, so you can give a video presentation. And some offer the option of a messaging system so that prospects can ask questions or communicate back and forth with you or each other.
1. To utilize audio or video, you’ll need the proper equipment. A good microphone is necessary if you’re going to transmit the audio online, and you’ll need some type of webcam or video camera for video capture. It’s also important to make sure your conferencing software includes all of the components you’ll need before you even start planning your conference call.
2. You’ll need to plan your presentation. Prepare a thorough outline as well as specific topics and questions you would like to cover. Doing an interview is also a great way to create more interest in your online conference. You’ll also need to set up your registration. This can be easily handled by an autoresponder. Requiring an email address from those who register will also give you the means to follow up with them later.
3. Promote your conference call. You can announce it on message boards, send the information to your mailing list, and spread the word to bloggers who write about related topics. Promoting offline can also entice people to come online to learn more and register.
Online conference calling is a great tool for generating leads. Setting one up doesn’t have to be difficult, and it allows prospects to interact with you in a way that was once only possible with a live event. So if you’re looking for a fresh, new way to get leads, consider online conferencing.
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