How to Write Your Own Sales Copy that Captures Your Reader’s Attention

Want to know how to write your own sales copy that will capture your reader’s attention?

The beginning of your sales letter is very important because it must hook the reader  into reading the rest of your copy.

Here’s 3 great tips on how to write your own sales copy:

1.  List the Greatest Benefits of your Product or Service

The main purpose of your of your headline is to hook the reader and give them a reason to read the rest of your copy. For this reason, tell your reader about the greatest benefit of your product or service.

You don’t just want to say what a product does, you want to say what it will do for the reader. So list all the benefits of your product (all the great things your product does for people) and then choose the best one and include it in your headline.

2.  Make an Striking Statement and then Explain it in your Subheadline

Your subheadline should continue or build upon what the headline says.

For example, you might make a major claim in your headline that might almost seem too good to be true. Then you can back up that claim in the subheadline by explaining it so it’s more believable.

3.  Make a Connection with your Reader Immediately

If you can make a connection in your headline then do so. If not, then make a connection right at the beginning of the copy, just after your headlines.

One great way to do this is to ask a series of questions that will get the reader nodding  ‘yes’ and will let the reader know you are similar to them. This will help build trust and will make the person more likely to buy what you’re selling.

For further reading we recommend:

Write Hot Copy Fast which can teach you how to write a high converting sales letter even if you have no previous writing experience.

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4 Tips to Writing a Good Sales Copy

4 Tips to Writing a Good Sales Copy

A good sales copy can make or break how well your internet marketing business does.

Establishing good copywriting skills that turns readers into customers is absolutely essential for your home business; however, writing a great sales copy is not always so easy.

To help you out here are some important rules for writing great copy.

1.  Know your audience. You need to know as much as possible about your potential customers. Find out their likes and dislikes.  What need or want do they have?  Then, write your sales letter directly to that customer.

2.  Make sure you hook the reader with the headline. Really focus on the task of choosing a good headline. You have to catch the reader’s interest and entice them to keep reading. Often the greatest benefit of whatever is being sold is put in the headline. This is usually a great hook.

3.  Make sure to focus on list the benefits for the customer and not the characteristics of what’s being sold. In other words, don’t just tell what the product does; tell what it will do for the customer.

4.  Make sure to ask for the sale. So simple, yet sometimes it gets neglected. Some sales letters simply don’t ask the reader to buy or they don’t ask in the right way.  Make sure you ask for the sale and give the person a reason to buy right then (create urgency).

Basically, writing a good sales copy requires thinking totally about your customers’ needs, desires and figuring out what they want most.  Once you have convinced them that you have the perfect solution, the sales will easily follow.

To become your own copywriting pro, sign up for the Copywriting Sweetie Course

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How Killer Copy Can Potentially Kill a Long-Term Business

How Killer Copy Can Potentially Kill a Long-Term Business

By Alice Seba, Teacher at Internet Marketing Copy Makeover

Killer Copy (n): Emotionally-based website sales copy designed to sell a product to as many prospects as possible.

You’ve probably heard about killer copy and the amazing effects it can have on your potential prospects. We’re talking amazing conversion rates, but a problem arises when killer copy becomes the main focus of the whole marketing process of a business. You bet, copy is important…but it doesn’t stand on it’s own for long-term business success.

I’ve had the honor of learning copywriting from some of the greatest direct marketing masters out there, but I have to tell you, some of them scare me a bit. They share amazing techniques about increasing conversions to astronomical proportions and it’s very impressive. On the surface, it sounds like a very good thing. After all, who doesn’t want to sell more?

But selling more can actually mean a lot more unhappy customers.

Realize that many of these direct mail and online marketers simply sell products via direct response. They aren’t necessarily into branding, building a reputation, etc. If you’re running a business for the long term, you need to ensure your copy does a few things:

* Your target market should be clearly defined. Sure, killer copywriters are good at targeting a market, but because the copy is so emotionally based, they often sell a product to segments of the market for which it’s not really intended. If that sounds confusing, let me give you an example – Let’s take your garden-variety Internet marketing course using killer copy. The copy usually is written to appeal to people who want to make easy money. Well, just about everyone wants easy money. The copy plays on the emotions of this group when realistically, they don’t want to set up an Adwords campaign, write articles or whatever the product teaches you to do.

* Your copy should match your offer. Killer copy often overplays the benefits of a product and that leads to disappointment by the prospect when they don’t receive quite what they were expecting. For example, things that are labeled as “push button” or promise “results overnight” often simply can’t deliver.

So, if killer copy is this dangerous, why do people to do this? Well, it’s simple. Even though they may have a high refund rate (and this is very often the case if they’re honest), the overall high conversions result in a lot more initial sales.

And remember, all they’re really interested in is the INITIAL sale.

But for the business working to build a brand and reputation, the initial sale is not enough. One of the important keys to your success are repeat customers and word of mouth. If your customers aren’t totally satisfied, they certainly won’t buy from you again and they won’t recommend you to others. In fact, they may spread the word, but the result won’t be positive.

Instead, stick with copy that effectively targets your prospect, matches your offer and inspires customer loyalty. If you need step-by-step help in doing that, you can grab your copywriting course here and of course, do share your thoughts below.

Recommended for Further Study:

For more help with your crafting copy that will bring you ultra-targeted prospects that will buy from you over and over again, check out Alice Seba’s Internet Marketing Copy Makeover. This one-on-one 4-week coaching program is customized to the needs of your unique business and shows you how to transform your current under-performing copy into an effective sales tool.

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