Business Moms Marketing on a Limited Advertising Budget

How to start marketing on a low budget….

Advertising is one of the major costs of business start-up. Fact is, no one will buy your product if they don’t know that you even exist. But, what if your budget is extremely low and your very limited on funds? You can find ways to get started without going broke.

To market for free you have to start thinking free. What would entice you to try someone’s service or product? Internet users look for information all the time on the Internet about how to get started in ‘this’ or how to improve ‘that’. The one thing I hate to see is an offer to buy a product where I thought I would find some information on what I was searching for.

I am more likely to revisit a website if they give me something to work with. Sure I will buy your product, but if I want information, I’m not going to pay money when I am not sure it is even the information that I need. Consider giving potential customers a little taste with some tidbits to whet their appetite.

Offer free e-courses on your site. A site that is geared towards selling crafting supplies could offer e-courses in “how to sew”, or “how to create crafts for flea markets”. The e-courses should be geared around your products and the interests of your visitors. If you have told them about creating crafts and making money at flea markets, they may now come back and buy your crafting supplies to get started.

*Here’s an example: Let’s say that I wanted to know “how to grow vegetables”. I need an easy guide. I would pay for that guide on your website but not without some proof that the information would be to my advantage. Upload free videos for customers to watch on various aspects of growing vegetables. The videos could be about choosing the right seeds or when to plant them. Demonstrate other things that are important to vegetable growing that they would be interested in.

Give your customers an offer they can’t refuse. For a certain dollar amount spent, they get a free report on a choice of subjects. Have contests where the condition for entering is joining a free forum on your website. Once they are there, you can reel them in with other advertising strategies.

There are other ways to get the word out and keep people coming back to your website. Join forums that are related to your niche and post on message boards (with your website address in your signature if possible). Be genuine and helpful above all, and when it is reasonable, talk about your business and what it offers to customers.

Marketing in ways that take very little or no money involves creativity. With the entire world at our fingertips via the Internet, we can market our product in a number of ways without spending a fortune doing so.

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Avoid these 5 Pitfalls with Your Adword Campaigns

Avoid These Five Pitfalls with Your Adwords Campaigns

Considering advertising online with Google Adwords but afraid of depleting your marketing fund?  Webmasters who are new to internet marketing can be assured of a more successful campaign by avoiding these common mistakes:

• Bidding too high on cost per click (CPC) for either content or search engine advertising.  Doing the research first will save Adwords users a great deal of money and ensure that they stay within their budget.  A search of keyword CPC will bring up websites that list rates being paid, which can serve as a guide in determining the initial bid.

• Creating only one ad campaign or failing to monitor ad performance.  It is important to create several types of ads, each one worded differently, to determine the most effective campaign.  Likewise, it is imperative to measure the performance of ads.  Two tools are available to Adwords users:  conversion tracking and Google Analytics.  These allow the user to measure actions taken by viewers so that campaigns can be adjusted to maximize response.

• Using words like “free” simply to increase the number of clicks.  While this will initially drive traffic, it will not lead to higher conversion rates.  More effective would be to focus on targeted keywords.  This attracts a more concentrated number of people who are more likely to want what the webmaster has to offer.

• Adding too many keywords.  Casting a wide net is not always the best way to proceed.  Focus on choosing the most relevant keywords in order to reach the target market.  Google automatically matches ads to websites based on the advertiser’s list of keywords and the number of keywords appearing on the site.  The closer the match, the better the advertiser’s ROI.

For help choosing keywords, advertisers can make use of the Adwords support area.  Google suggests thinking as the customer would when doing a search.  Words that are too broad and general are less likely to be effective.  Rather, keep them focused and specific.

• Directing traffic solely to the advertiser’s homepage.  This is a big mistake.  The landing page should be the one that allows visitors to immediately find the information offered.  This means it must closely match the wording of the ad.  For example, an ad for slippers should link directly to the advertiser’s page showing slippers.  If visitors are routed to the home page and have to search for the promised information, chances are good that they’ll get distracted before making the purchase, or simply feel irritated and click away altogether.