Does a Publicist Guarantee Publicity: Or Do I Need One?

Does a Publicist Guarantee Publicity:  Or Do I Need One?

By Guest Blogger, Alice Seba

It can be overwhelming just to think about the thought of starting a press release or publicity campaign. How is it possible to get Oprah’s attention or even get a mention in a national magazine?

The truth is, one does not have to work hard to get advantageous publicity for one’s business. It is safe to say – No, a publicist is not necessary to generate a worthy publicity for one’s business.

I, myself am not interested in being famous. Instead, I would rather create tons of low-key publicity that can help me build my business. On occasion, people request for interviews or I even get quoted in articles. These activities increase both my subscriber and customer lists at a steady rate but it doesn’t equate to me being famous. That’s alright because I do not desire to be famous.

People who position themselves as an expert in their market can receive a lot of worthy publicity. Sending out press releases does not automatically make one an expert. It is better to have an abundance of quality content in the internet and also visibility in search engines as well as networking with others who can refer media to you.

Don’t forget to consider that fame comes with a price. You can learn from other book authors who are out on a publicity tour. Find out from the author what difference it made in sales of their book. Authors need to invest a great amount of time. The sad part is that the time investment does not always bring back a great return.

What works well is a low-key approach. Why burn yourself out when you don’t have to!
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