4 Easy Ways to Start Upselling Today
Posted by RevenueGal on
July 2, 2009
4 Easy Ways to Start Upselling Today
Upselling can be a huge profitable marketing effort by your company.
The problem…
Most companies don’t perform the action of upselling whole-heartedly. They rely on skimpy ads to do the work for them hoping that customers will just click on them.
Much more is involved in getting your customer to want to buy an additional product.
Here’s some easy ways to start upselling today:
1) If your product is one that needs to be shipped to a customer, put a coupon for the upsell product in with the order.
Make it a great deal, or a huge discount and your customer will be more likely to follow up and want to place another order.
2) Once you have established a full-fledged customer, make sure you treat them right by sending them a thank email for their purchase.
Also include the option for them to sign up for your newsletter as well. You could even slip in upsell promotions inside the email and newsletters.
3) Target your customers with emails about special promotions.
If you sell electronics, send out an email with a special two for one offer or any new deals or discounts related to the product they purchased in the recent past. This takes serious organization to gather this information, but with a good auto-responder and database it can be done, and done effectively to bring in more sales.
4) If you have specials and deals, display them prominently on your website so the customer cannot miss them.
It can be on the front page or before the checkout page. The strategy of placing an upsell item before the completion of the checkout has been known to be the most effective form of marketing. Customers are more likely to consider the product and how it will enhance their initial purchase.
Letting your customers know that you have valuable products that they need, will actually work to your advantage. They will see this as you being a helpful and honest business that they will want to do business with again and again.
Catch my July 4th Special for Upsell Profit Tactics for only $5.00. (The price will be returning to $12.95 soon ~ Sales ends July 9th!)
